单选题

YourteamisgiventhefollowingdataaboutC...

Question

Your team is given the following data about CORMAR. Revenue: USD 100m. Total costs : USD 95m. Fixed costs: USD 32m Exhibit 1 shows how different big data levers affect the profit margins of the retailer. Marketing levers can affect 10 to 32 percent of profit margin merchandising levers can affect 10 to 40 percent and supply chain levers can have a 5 to 35 percent impact. In contrast, price transparency levers will tend to cut prices and squeeze margins.

  

The CEO is interested on the impact of marketing levers. Based on the data shown in Exhibit 1, assuming that costs remain constant and all other things equal, what will CORMAR revenue be if by pulling only marketing levers they manage to achieve the maximum increase in operating profit margin, defined as the difference between revenues and variable costs as a share of revenues?

A. $115m

B. $124m

C. $133m

D. $142m