单选题

Theteamdecidestodesignasurveytoevalua...

Question

The team decides to design a survey to evaluate the demand for healthier alternatives. A sample of 50,000 customers were surveyed and divided into customers who have consumed Sweetlove products in the last year (existing customers) and customers who have never tried Sweetlove products (new customers). Customers were asked to try two different products and rate them on a scale from 1 to 5 (5 being the highest) on the following criteria: • Texture • Taste • Appearance • Packaging and format

  

Which of the following conclusions is INCORRECT based on the information presented in Exhibit 2?

A. New customers generally liked the texture of the new product more than existing customers did

B. Existing customers generally gave more 1-­‐ratings than new customers did

C. Packaging is the criterion which received the most ratings of 3 and above for existing customers

D. Existing customers generally disliked the taste of the new product more than new customers did