3 Steps to operate on XiaoHongShu and how to promote your brand with KOL
2020-02-27 157浏览
- 1.3 Steps to operate on XiaoHongShu and how to promote your brand with KOL Your No. 1 Partner for China eCommerce 开拓中国电商市场的最佳伙伴
- 2.ABOUT US
- 3.Our Areas ✓ Specalized in RED/ XIAOHONGSHU ✓ Brand Consultation & competitor analysis ✓ eCommerce Shop Setup & Operation ✓ SEO, KOL Marketing ✓ Branding with Official brand account setup & operation ✓ Logistics & cross border payment support
- 4.Is XiaoHongShu the opportunity for you?
- 5.What is XiaoHongShu? • One of the very few ones jointly invested by Tencent & Alibaba • 100 million users, 4 million daily active users • 88% are female, 65% age under 30 • Highly community and content driven • Successfully created and built up the “RED” Style (种草，小红薯，606) • Integration of Social media + eCommerce + Branding Rank No. 1 in Cross Border Shopping App
- 6.Who are the users? HIGH QUALITY USERS 3rd Tier 17% Others Super 1st 7% Tier 13% High Higher Middle Middle 2nd Tier 19% 1st Tier 44% Lower Middle Low 8.29% 2.79% 29.38% 23.05% 36.49% RED Users by City Tiers RED Users by Purchasing Power
- 7.The trend • Demand for male users and male KOL • Travel, shop visit （探店） • Community ecommerce model
- 8.3 Steps to operate on XiaoHongShu
- 9.1. Build your presence in the XiaoHongShu Community • Started being purely an online community to allow users share good things in their daily life. With a strong user base, XiaoHongShu developed it’s ecommerce stream =>>User sharing is the core value • Users do not always visit the platform with a specific purpose, but they will be driven by what people recommend on the platform =>>Highly content driven platform
- 10.Examples • 种草、小红 薯、安利、 c位出道、 pick…..
- 11.2. Enable your customers to buy from you – Online Shop • Supports cross borderecommerce:Overseas business registration, bank account and trade mark to open the shop • Supports overseas payment settlement withSellers:Receive HKD, RMB or USD with HK or overseas bank acocunt • Supports cross borderlogistics:Warehouse in Hong Kong, Europe, Australia, U.S.A, total 7 warehouses. Supports logistics from overseas to last mile delivery in China right to the customers’ hands
- 12.3. Branding – Official Brand Account • Serves as the mini website and official communication channel with users • Strengthen brand credibility by using the official account to comment on user post & interact with other users • Deliver official brand messages (on the brand, products, promotion etc) • Interact with your customers, turn enquires into purchases
- 13.How to promote your brand with KOL?
- 14.1. Use of KOL, big or small? 1 or 10? • Classify theKOLs:Super top tierKOL:'>KOL:
