2018中国零售科技研究报告

2020-02-27 90浏览

  • 1.xo 2018    3 8. x ·. n · 6 i 0. 21 uc . n3 to pn · .3 © 2018m  ·  0 © 2018 Pintu Group. All Rights Reserved.
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  • 3.  Copyright Statement • va7‹9±rP)»va76kFº>‡ºŸ”µ¥wS9±rP\t0 +‚!8=¥wŽ"ƒUƒ¡8=¸¥ w •`» • ?q˜}pRŠ$Iy† 9±rP5“mtwµ'Zµ@D)º NºhºŠva7jeZ$Iu–9±rPfw“ mVJva7$ItiZ1sOnwKva7Š;Š±»L–9±rPfwŠ9Q?fwœ<$Š»®/vxC pš9±rPK¯’#ƒU«» • Jˆ¥wž .‹³Y–„dE9±rPŒ¯’#ƒU«w*» • va7 \….je¬l y›9±rP­žž¤ªºMA© º]je.#’'z\Vje¬l—{0© ~vT:3  MA-™¬l9±rPJva7je&‘W_bƒU«» • 9±rPctJva7$I­ž¹osi w(K2ž²» • Š[·¨¦’a7,_§L·¨º‰¢O4Xg0vCpx€O´G\t°ŠƒU8ƒ¡» • vƒUCp)Hº^ž8¢¶. £¢%B°Š +‚!8=ƒU» 2018   1 © 2018 Pintu Group. All Rights Reserved.
  • 4.  Research Summary   n  n 1 12 70  n 1 7 0 0 2 2 2 2018 2 © 2018 Pintu Group. All Rights Reserved.
  • 5.2$AV?K Core Viewpoints >&J9W <'E@N . M<'%LRF  .4 #5CQO6 M<'D14H"P  *(DB3 7S- LX:0 !8XI,+TU/G • . 4 3. 5 . . • , . 2 . 4 . . • 4 3 . . 5 • 3. . 4 A5 . A5 4 . 8 . 27 • . 3 . 3 5 . . 8 A5 3 9 . 5 . • . . . % . . %. • 1 .1 T %. . • / .Q . 25 0 . A5.4 . 6 .Q 4 • /3 SaaS 5.3 9 A . • / 5 2 . . 2 2018M<';=) 3 © 2018 Pintu Group. All Rights Reserved.
  • 6.2017 8. 9 1 0 2 6 —— e 2016 10 • • 35 7 • S S • 5 • H R c 5 3E e • e •f 3 F • 7u • % • 7 ll • • u 5 4 • • k • F n • u • . ob • lli 3 2018 4 © 2018 Pintu Group. All Rights Reserved.
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  • 13.1 9 Q7 6 2017 1 749 ,2 3,000. 4 3 9 6 9 2017Q1 3.69%Q7 2018Q2 8.63% 9 2017Q1 2.58%Q7 2018Q2 18.81% 9 589 4 0 507 4 %% .- ,2 %% % % %% .- 8 % 3 61. 2 2018 11 © 2018 Pintu Group. All Rights Reserved.
  • 14.2017 2017Q4 Q Q Q Q 4Q 2 86 3 1 7 0 9 5% 20165 -9.5% % % % % Q - 6 20175 29.8% % % % % 2 3 2 % % % % 50.58% 7 49.42% 9. 6 4 80 % % % % % 46.40% %7 53.60% 9. % 49.84 % -17 % 50.16 % 9. 2018 12 © 2018 Pintu Group. All Rights Reserved.
  • 15.4 AT2 4 Q2 T 50 T A7 82017 - 39 . 2018 - 2.647/ 2018H1 5.927/ 7 2017 12018 9 ,0- 4 ,%- % 5.3 71 1 20164 149% % % 7 69 8 0 20174 4% % 7 69 8 0 • 5376 • 7.67 • 4.867 • 1576 • 2.27 / Q WeLend % VS • 407 F • 337 E 7 • 8.27 • 5.57 6 269 8 0 • 4.67 20181 13 © 2018 Pintu Group. All Rights Reserved.
  • 16.82 2017 / A /7 C 1 3 6A 6 7 /92017 H1 21.3%3 2018H1 9.3%/4 /8 2 6A / /4 D B . . A . 0.6% 3.2% 0.6% 6.8% 1.9% 6.5% 22.6% 25.6% 24.5% • + - % 52.3% 51.7% 57.9% 21.3% 15.3% 2017H1 2017H2 • % T 1 T 2 4I% 2 0 % 9.3% 2018H1 % T -0 • % % • % • 1T % 1 % 1 %3 8 20185H 14 © 2018 Pintu Group. All Rights Reserved.
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  • 22.G8 - P 7- 2 4 P % % % . + I, 9 15 4 8 9H 9 % üL 46 7-48 0.7 33.7 1.5 % % ü % ü 43 / % % • 43 3 22.2 2017H1 0.6 2.1 2.8 2017H2 ,T , 3 4. 61 , 0 3.5 5.4 2018H1 2 ,5 , 20180 20 © 2018 Pintu Group. All Rights Reserved.
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  • 27.bF,Lc -[hg'     !Q*ac bF,Lc -[hg' 2017-2018H1  N^8 %*?c -[hgc 2#U` 7f@;   B+D28.  & "  '%   $ () 2018 & "!# 26 © 2018 Pintu Group. All Rights Reserved.29.2017 1T • G • % % • YunOS 0 5 00+ 9YunOS 5 A 2 • 5 5 • S 4 • e • 5 5 0 5 e 7 7 5 8 6 0 % e 4 5 T • 2016 5 4 M …… 5 5 7 • 6 • 6 • 6 • 112 6I • •I / 6 5. +I 5 + ++ • 5k 5 V • 2018 5 5 AR S5 D • 2018 5 \ S5 W 5 k a5 V5 5 S %5 e • 2017 5 5 V 5 5 5 4 D 2018 D 27 © 2018 Pintu Group. All Rights Reserved.30.• 2017M5 C • O0 C a I F • 2017M8 • S • 2018M8 • 1 A3 IO D I R O 5 F I • 2018M2 54.53 • I , O 15% O 0 0 P • • • 2 0 a • 0• • I • A N • • a 2018 28 © 2018 Pintu Group. All Rights Reserved.31.• CEO APP AI QQ QQ M S, M CDNC C O2O E R LBS / LBS R / 2018 29 © 2018 Pintu Group. All Rights Reserved.32.95LN +()UF*.JC!E*6B4%@ UF*V $#QK=I>;%T2 0?B.JZ  "1/!E8& ^ S\^ >;+(R M!E*6B4%@ •  POP    S \ I  A WMS > I ; A P37< C I UF*,PY:OW U F*  ][  M " 1 GIS / R M Talki ng Data  K XH ' A L  , P 2018UF*DG- 30 © 2018 Pintu Group. All Rights Reserved.33.1 1 B SaaS C 7 4 • ' !$"634 8-+B#SaaS  C#) 3 "7% 7(.7 135$0"/28 1 1 APP 1 A 6 B 2000 2 10000 C 5 7+ 6 6 1 CEO 20166 4 50 .3 2016 6 C+ 30 7 a6 1 UXPA 2017 1 D4 + 40 8 a 5 &7*,  4 a 1 4 & & • • • 0 & 9 & S •4 • • • …… 20186 31 © 2018 Pintu Group. All Rights Reserved.34.7+ 7 + + M 2017 + 0 2 36 GMV 3006 .3 3 G 10 106 • 1 • 6 M 1 36 • 6 • Ć\@ùóÄ3Ú×ćÐĊ ß4ˆā>BФéÉõÅŒ7Ċ:ćç-o¶ĐĂˆ ā«U¶@ùó‚ÂW{ß4²âHþ{1ß3¯Alª­ FTkŒ7 Ċ:ô㑶 • ÛG»Éߛw!&BÌ Đ »~lT²èĐ¾pЏZ?Ď ÉMÒ«üeVò{}½C[¸ë«ü'D–%L]I³¾êJP®p C%ąåÀÒÒ°û40Ċ:t« • ÛG»É‰ÏibĊ: nÿýďĈQj4ĊċJ~æ(qo<ôãíýăĉÁ/g{ 1C]Ċ: • ÛG»Éƒ›W“ ^¿Fá>°ûHO˜lÞ_F’†õäSÙp+¢u{»~ ¼#šÔ[¸ÍÓ6+cãĀlތ ‡T’†EAĊ:˹Ü@ùóžñ¡‡ Ċ:Õãµ)yú"*˹(Ê XÚĐ&qí”Iø™m+¢ 3006 2.66 2000 76 • 6 3 3 • • 6 • V 6 M • fr6¿=dðvMÆY«ü¿Rç†Dz¿´² Œ ±ïD¬ìO˜ ¿Y.6œ2…¬ìÜČ x`Iœ2€5 • €ùhą¿ «ĊċÎØĊ:Š$œ2¿Ž{Ȝ2¿usĂĄ©7 Ñ ¿[•{ • ˆā28²,$g9Ĉîó¿ «ĊċhOÛG»ÉI2ëĊ:÷ ¨d- aĊ:¦Ç¥Ÿ\~Eõä%LàKN‹ • ÛG»Éö„"ºzÿ ¿č· € È` È«ü+=*;Ý—» È Ö£ È\~ 2018 32 © 2018 Pintu Group. All Rights Reserved.35.0 .C . 8 . AI 0 . 8200 + . 300 1 3 30 A A+ B 0 B+ 3 3 7 7 1.2 IDG 4 1.8 9 IDG 2 0 6 5 . 0 . 2018 . 0 . 3 . 0 DA AI . 0 DA a ef DA DA • • • • • . O O 20182 33 © 2018 Pintu Group. All Rights Reserved.36.N?<9f?<_n 85LMjIKmY0&1-[b^ N?< .?<$AIU:A+P6T ? 0Jc*Xo20173N?<`=d1.2 e3`=M2),iHd115%o • PC R•   ] \ G   ? < W  c R • • BVE H+1 ?Q:OS;
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  • 30.• 2017M5 C • O0 C a I F • 2017M8 • S • 2018M8 • 1 A3 IO D I R O 5 F I • 2018M2 54.53 • I , O 15% O 0 0 P • • • 2 0 a • 0• • I • A N • • a 2018 28 © 2018 Pintu Group. All Rights Reserved.
  • 31.• CEO APP AI QQ QQ M S, M CDNC C O2O E R LBS / LBS R / 2018 29 © 2018 Pintu Group. All Rights Reserved.
  • 32.95LN +()UF*.JC!E*6B4%@ UF*V $#QK=I>;%T2 0?B.JZ  "1/!E8& ^ S\^ >;+(R M!E*6B4%@ •  POP    S \ I  A WMS > I ; A P37< C I UF*,PY:OW U F*  ][  M " 1 GIS / R M Talki ng Data  K XH ' A L  , P 2018UF*DG- 30 © 2018 Pintu Group. All Rights Reserved.
  • 33.1 1 B SaaS C 7 4 • ' !$"634 8-+B#SaaS  C#) 3 "7% 7(.7 135$0"/28 1 1 APP 1 A 6 B 2000 2 10000 C 5 7+ 6 6 1 CEO 20166 4 50 .3 2016 6 C+ 30 7 a6 1 UXPA 2017 1 D4 + 40 8 a 5 &7*,  4 a 1 4 & & • • • 0 & 9 & S •4 • • • …… 20186 31 © 2018 Pintu Group. All Rights Reserved.
  • 34.7+ 7 + + M 2017 + 0 2 36 GMV 3006 .3 3 G 10 106 • 1 • 6 M 1 36 • 6 • Ć\@ùóÄ3Ú×ćÐĊ ß4ˆā>BФéÉõÅŒ7Ċ:ćç-o¶ĐĂˆ ā«U¶@ùó‚ÂW{ß4²âHþ{1ß3¯Alª­ FTkŒ7 Ċ:ô㑶 • ÛG»Éߛw!&BÌ Đ »~lT²èĐ¾pЏZ?Ď ÉMÒ«üeVò{}½C[¸ë«ü'D–%L]I³¾êJP®p C%ąåÀÒÒ°û40Ċ:t« • ÛG»É‰ÏibĊ: nÿýďĈQj4ĊċJ~æ(qo<ôãíýăĉÁ/g{ 1C]Ċ: • ÛG»Éƒ›W“ ^¿Fá>°ûHO˜lÞ_F’†õäSÙp+¢u{»~ ¼#šÔ[¸ÍÓ6+cãĀlތ ‡T’†EAĊ:˹Ü@ùóžñ¡‡ Ċ:Õãµ)yú"*˹(Ê XÚĐ&qí”Iø™m+¢ 3006 2.66 2000 76 • 6 3 3 • • 6 • V 6 M • fr6¿=dðvMÆY«ü¿Rç†Dz¿´² Œ ±ïD¬ìO˜ ¿Y.6œ2…¬ìÜČ x`Iœ2€5 • €ùhą¿ «ĊċÎØĊ:Š$œ2¿Ž{Ȝ2¿usĂĄ©7 Ñ ¿[•{ • ˆā28²,$g9Ĉîó¿ «ĊċhOÛG»ÉI2ëĊ:÷ ¨d- aĊ:¦Ç¥Ÿ\~Eõä%LàKN‹ • ÛG»Éö„"ºzÿ ¿č· € È` È«ü+=*;Ý—» È Ö£ È\~ 2018 32 © 2018 Pintu Group. All Rights Reserved.
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