Content Best Practices: How Brands Can Find Their Voice in China

2020-02-27 141浏览

  • 1.Content BestPractices:How Brands Can Find 
 Their Voice in China WESTWIN / MAY 2018
  • 2.Alex Duncan Co-Founder, KAWO.com 
 5 years helping 500+ global brands 
 to be loved on social media in China. WESTWIN / MAY 2018
  • 3.Big Picture TWOELSMTAWO I /N 20/18 MDIAGYITA2L0M1A8RKETING TRENDS / NOV 2017
  • 4.15 United States China Europe 10 5 0 -5 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 WESTWIN / MAY 2018
  • 5.WESTWIN / MAY 2018
  • 6.WESTWIN / MAY 2018
  • 7.15 Actual Forecast 12 9 6 3 0 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 WESTWIN / MAY 2018
  • 8.land grab 
 “the act of taking control of part of a market very quickly or forcefully” WESTWIN / MAY 2018
  • 9.WESTWIN / MAY 2018 US Breakfast Cereal Market Kellogs General Mills Post Private Label Quaker Other
  • 10.WESTWIN / MAY 2018 China Breakfast Cereal Market Kellogs General Mills Post Private Label Quaker People who don’t yet eat cereal
  • 11.“e-commerce has exploded in China, leading to a 
 5,740% growth 
 in Alibaba’s "Double 11" sales between 2009 and 2015” WESTWIN / MAY 2018
  • 12.Where are we now? CHINA CHAT 2017
  • 13.Consumers in China are bombarded by over 3,000 brand messages a day.
  • 14.Brands are seeing declining impressions and engagement across social.
  • 15.What can we do? WESTWIN / MAY 2018
  • 16.EnMMdQLailcivRSehnAeBeinssglViIoteAmsrcBRLekepeiagtcnamphrrtDnaiaesanAitintgningoaRnds WESTWIN / MAY 2018
  • 17.WESTWIN / MAY 2018
  • 18.Marketing is 
 about people. CWHEINS AT WCHI ANT 2/017M A Y 2 0 1 8
  • 19.5 STEPS TO SUCCESS WESTWIN / MAY 2018
  • 20.1. Process WESTWIN / MAY 2018
  • 21.WESTWIN / MAY 2018
  • 22.2. Planning WESTWIN / MAY 2018
  • 23.WESTWIN / MAY 2018
  • 24.W E S T W I N / / M MA YA Y2 021081 8
  • 25.3. Collaboration WESTWIN / MAY 2018
  • 26.Olivia
 China WESTWIN / MAY 2018 Joe Overseas
  • 27.Olivia
 China Knows local market. WESTWIN / MAY 2018
  • 28.Understands brand & values. Joe Overseas WESTWIN / MAY 2018
  • 29.vs WESTWIN / MAY 2018
  • 30.4. Insights WESTWIN / MAY 2018
  • 31.WESTWIN / MAY 2018
  • 32.WESTWIN / MAY 2018
  • 33.WESTWIN / MAY 2018
  • 34.5. Transparency WESTWIN / MAY 2018
  • 35.TRUST WESTWIN / MAY 2018
  • 36.Transparency The Old Way Everyone Aligned on KAWO
  • 37.多账号管理理 Multi-account management Linkfluence
  • 38.品牌数据概览 High Level Brand Dashboard
  • 39.计划 Planning ⽇日历表
 Calendar 付费社交
 Paid Social 智能计划
 Smart Scheduling
  • 40.创建 Creation 图库
 Asset Management 历史版本
 Revisions 敏敏感词
 Sensitive Words
  • 41.评论
 Commenting 批准管理理
 Approvals 合作 Collaboration 多⽤用户
 Multiple Users
  • 42.报告 Reporting 搜索和导出
 Search & Export ⾃自动报告
 Auto-reports 关键绩效指标
 KPIs
  • 43.深刻⻅见解 Insights 标签
 Tagging 竞争者列列表
 Competitors 微信打开率
 WeChat Reach
  • 44.移动端应⽤用 Mobile Apps
  • 45.WESTWIN / MAY 2018
  • 46.Follow KAWO ! WESTWIN / MAY 2018