Jaunt China Fashion Casestudy EN

2020-02-27 178浏览

  • 1.FASHION VR CATALOGUE
  • 2.Previous Case in 2017 17’Shanghai Fashion Week the IPS A Little Black Room 2017 Victoria Secret Show Shanghai BACKSTAGE SECRETS By Russell James
  • 3.The IPS is created by Olivier Pichon, the ex-retail executive in France and the couple of Ching Song, Senior fashion media professionals in China. A Little Black House is presented as a creative fashion space combined with VR film watching and exhibition on Stage C, Xintiandi at Shanghai Fashion Week 2017. It was a brand new way to showcase the IPS Lingerie in VR, breaking out of a rut to define an attitude towards fashion. This VR content is included in the Original Collection of Wonder 10, which is a creators program launched by Jaunt China. Providing the cutting edge cinematic VR camera, Jaunt ONE, Jaunt China cooperated with MXVR Studio and produced a great immersive experience for the IPS . Jaunt China took on the chief technology partner with MSVR, supporting both hardware and software services in the whole production.
  • 4.“A little Black Room”VR Exhibition • Product：Offline Immersive Exhibition • Services：Technology support on VR shooting and post production Black Room was separated into 3sessions:Lingerie Showcase, VR Cinema and Press area
  • 5.Sept 25th Project Pipeline Oct 黄金周 Oct 14th Oct 25th Production Shooting Blogs： JauntVR, MXVR Tickets sent out： FasionFocus, stayfasion, Xintiandi LIVE UV 5000+ SFW Official Teaser： Shanghai Fashion Week, IPS Wechat Feeds： 玲珑志, 玮玮种草 UV 6000+ Online Distribution News：SFW, 磁器 Online Premiere：Deepon VR UV 25000+ VV 50000+ Released on WONDER 10 Official News： SFW, BAZZAR VV 200000+
  • 6.Co-working with Tencent Fashion, Jaunt China took a VR video for the Red Carpet Show of Opening Ceremony of BACKSTAGE SECRETS. Shot by Jaunt ONE, the world’s leading cinematic VR camera, Wen LIU, Mengyao XI, Karlie Kloss, Alessandra Ambrosia, Candice Swanepoel were all in the pictures. • Product：H5 Page Production • Services：Distribution, Technology support on VR shooting and post production Shanghai Victoria’s Secret fashion show’s photographer Russell James curated The MercedesBenz BACKSTAGE SECRETS Exhibit in November 2017, in Shanghai. A flurry of supermodels were out in force to support noted Russell James and his new book, ‘Backstage Secrets’ at the opening ceremony.
  • 7.Collaboration with Tencent Fashion to promote VS Shanghai Show H5 Page interacted with the Live Show Link Records of whole Russell James Exhibit Distributed on Jaunt VR Platform 360 VR Video + Panoramic photos shooting
  • 8.Nov 18th Project Pipeline Nov 19th - 28th Nov 29th Production Jaunt VR Solution 360 VR Video + Panoramic photos H5 Design Official teaser： JauntVR weibo Tencent Fasion weibo Distribution H5 release：Tencent Video Video release：JauntVR Platform Wechat post：JauntVR Tencent Fashion Exposure 9690000+ Audience 380000+
  • 9.Celebrity Other Cases Brand InStyle Magazine Cover Shoot With Drew Barrymore Elle Magazine The Voice With Jacquie Lee 2017 GUCCI fall Soul Scene Rebecca Minkoff Fall 2015 NYFW Show
  • 10.Jaunt VR teamed up with Time Inc's InStyle to film its November issue cover shoot with actress Drew Barrymore. The short film experience will be available to the magazine's subscribers and smartphone users. This is the first time a U. magazine has created a virtual reality cover with a celebrity. InStyle also uploaded a modified 360degree video of the Barrymore shoot on Facebook and YouTube. • Product： • Jaunt VR's smartphone app for free using an inexpensive headset such as Google Cardboard viewer • Service • VR solution including shooting, post-production and distribution.
  • 11.Rebecca Minkoff worked with Jaunt on virtual reality in 2015. After a quick assembly that take less than a minute, users can download the show onto their Apple or Android phone, pop the phone into the cardboard headset, and get an instant, immersive look inside the final walk of Rebecca Minkoff's Fall 2015 show. • Product： • VR Video released in Branded App embed with Jaunt VR Player • Service • VR solution including shooting, post-production and distribution.
  • 12.www.jauntvr.cn wechat weibo Please KindlyContact:PR Manager at Jaunt China Valentina valentina.gu@jauntvr.cn