曹犟 - 数据驱动和指标体系构建

2020-02-27 53浏览

  • 1.数据驱动与指标体系构建 ң᥃!4FOTPST%BUB
  • 2.cඔऌ౺‫׮‬थҦ cඔऌԩ৘ੀӱ c‫ࡹܒ‬ᆷѓุ༢ cᄎႏ‫ٳ‬༅ൌ࡬
  • 3.ೂ‫ޅ‬ቓथҦĤ ೌᚏᤢ ࢩຎḝۖ හഝḝۖ
  • 4.ೂ‫ݔ‬གྷሑ൞ ஆؒ֩րଖ۱‫۽‬ӱഽ஝ඔऌĤ
  • 5.‫۽‬ӱഽ঺຦‫ڵ‬ᄳԩ৘෮Ⴕ஝ඔऌ֥ླ౰ ഈ۱ᄅ֥ࠃ‫ݔི׮‬ ࣮ࣨೂ‫ޅ‬Ĥ ཿਔ϶฿ླ౰đ Ⴛ൞&YDFMႻ൞.3%đ ঺຦ࣨඪु҂ ‫׭‬ĆĆĆ ᆃུඔऌ‫׻‬൉ હၩනĤ‫ބ‬໡৘ࢳ֥ ҂၂ဢάl ?????? ઐِႻ૭ඍ҂ౢ֥ ླ౰ࢤᴼ‫ط‬ᇀll ?????? ඔ ऌࣨಖࢆਔĆड़ ‫ק‬൞஝֥Ⴕ໙ี ϔĆĤ ൉હൈީҌ ି੽֞໡l ஝۱ඔऌᆃહઐ ِbෘਔđߎ൞அଷ տϔll
  • 6.ೂ‫ݔ‬གྷሑ൞ ᆺႵ၎і஍ॖुĤ
  • 7.‫܄‬ඳᇔႿႵਔඔऌ၎і஍ 100 75 50 25 200 100 0 April May June July ᆇ൞ۚնഈĆ ૼૼ቏฿၂۱ ࠏٜ‫ܫ‬ਔđ֌൞ੀ ਈߎᄝᅨll Ⴈ޼ਈ༯‫י‬ਔđ ֌൞۴Чु҂ԛট໙ี টሱଧ৚ll ᆃུ֥ٗٗᆷ ѓ‫ޓ‬଴ᆷ֝थҦđ҂ ु္Ϡll
  • 8.ೂ‫ݔ‬གྷሑ൞ ‫؟‬۱ඔऌ‫֛ܛ‬Ĥ
  • 9.ᆃહ‫҆؟‬૊l ᆃહ‫؟‬ြༀཌl ඔऌ໭‫م‬յ๙đᄸહቓ‫ٳ‬༅ĤĆ CRM හഝ ਮ๐ ᔮᕹහ ഝ አಁ ᤈԅහ ഝ ᦈ‫ܔ‬ ᔮᕹහ ഝ
  • 10.ሱᇹൔඔऌ‫ٳ‬༅ 4FMGTFSWJDF%BUB"OBMZUJDT ಞြༀದჴᆇᆞᅧ໤ඔऌĆ ??????
  • 11.ሿਫӾጱහഝḝۖ ቘమӾጱහഝḝۖ ෸ᳵ᮷ᒵဌԧѺ ෸๢᮷ᲙᬦԧѺ ӱ‫ۓ‬Ոާᛔۗჿ᪃ᵱ࿢҅ ಩෸๢ൎࣁಋӾѺ
  • 12.cඔऌ౺‫׮‬थҦ cඔऌԩ৘ੀӱ c‫ࡹܒ‬ᆷѓุ༢ cᄎႏ‫ٳ‬༅ൌ࡬
  • 13.1 2 3 ඔऌ‫ٳ‬༅ ඔऌࡹଆ ඔऌҐࠢ
  • 14.1 ඔऌҐࠢ ӧ‫ٵ‬Ꮯ ӧਠ॓ ӧᕡᛘ ᆃહ‫୍֥؟‬ඔऌđ ಆϢթਔάĆ ᆃ۱ླ౰ඔऌી࠺đ۴ Чቓ҂ਔĆ ୆ෘ ԛট֥ᆃ۱ඔđ൞ᄝ໹ೃ ໡֥ᇆഅગĤ
  • 15.Ŏ च๜ܻ‫ڞ‬ Ŏ ‫ق‬ғग़ᒒ᯻ᵞ҅‫ق‬ᰁᘒᶋು໏ Ŏ ᕡғੱ‫ݢ‬ᚆ᯻ᵞ᪃ड़‫ق‬ᶎጱં௔Өᖌଶ Ŏ :KR:KHQ:KHUH+RZ:KDW Ŏ ᰒ੒ӧ‫ݶ‬ጱහഝრᭌೠ๋‫ݳ‬ᭇጱහഝ᯻ᵞಋ ྦྷ
  • 16.Ŏ ‫ړ‬ຉ89̵39̵ᅩ Ŏ ᔜᕡ۸‫ړ‬ຉ໐ஞ ‫ڋ‬ᰁᒵच๜೰ຽ ᫨۸ၞᑕ Ŏ ၚۖෛ‫ۑ‬ᚆள᭛ Ŏ ‫ړ‬ຉӧ‫ݶ‬Ⴠ᭲޾ Ӥᕚᬽդ෸ጱප ӧ‫ݶ‬വଠොୗጱ ຎᦧ֌ ಭනපຎ Ŏ ਮ๐๐‫ۓ‬ᨶᰁጱᘍ ໐ Ŏ ӧ‫ݶ‬ள᭓ࣁӧ‫ݶ‬፜ ղᬩᭆӧ‫ߝݶ‬ᔄԾ ߝጱ᭛ଶጱྲ᫾ ‫ݢ‬ᥤ۸ईᅩ դᎱईᅩ ੕‫ف‬ᬀۗૡٍ
  • 17.2 ඔऌࡹଆ Ŏ ཛྷࣳଫ‫ݳ‬ቘᘒᓌ၄զ‫ٺ׎‬੝(7/ጱդհ Ŏ ԰ᘶᗑአಁԾߝғ Ŏ Ԫկҁ(YHQW҂޾አಁҁ8VHU҂ԅ໐ஞ҅ᭇ ୮ಘ઀ʼnᖌଶᤒŊ Ŏ ӷᘏጱMRLQ‫ړ‬ຉᚆड़ჿ᪃य़᮱‫ړ‬አಁᤈԅ‫ړ‬ ຉᵱ࿢
  • 18.Ŏ (YHQWғ Ŏ አಁ؉ԧՋԍ Ŏ 8VHU,'(YHQW7\SH3URSHUWLHV Ŏ ᭄‫ے‬ԅԆ҅ӧ‫ץݢ‬ද҅ํᴴጱ‫ڢ‬ᴻᚆ‫ێ‬ Ŏ 8VHUғ Ŏ አಁฎӻՋԍ໏ጱՈ Ŏ 8VHU,'3URSHUWLHVҁଙἻ̵ಅࣁࣈ̵7DJᒵ҂ Ŏ ‫ݢ‬զձ఺‫ץ‬ද
  • 19.Ŏ2/$3 2QOLQH$QDO\WLFDO3URFHVVLQJ Ŏᖌଶ Ŏ೰ຽ
  • 20.3 ඔऌҐࠢ 1 ᄎႏࡓ॥ Ŏฌॠጱ39޾89‫ڦړ‬ฎ ग़੝Ҙ ŎӤ์ᲀࠓᤒሿই֜Ҙ Ŏᬪ๗ၚ᪋አಁහ‫ݒ‬۸ ᩽۠Ҙ 2 Ӂ௖‫ࣉڿ‬ Ŏአಁᔌ௔ই֜Ҙ ŎԾߝ໐ஞၞᑕጱ᫨۸ ই֜Ҙ Ŏෛ‫ۑ‬ᚆጱֵአኸਂெ ໏Ҙ 3 അြथҦ Ŏฎ‫ވ‬ḘӤ୏઀ॠၐࣈ‫܄‬ӱ ‫ۓ‬Ҙ Ŏଫᧆ‫ے‬य़ߺӻჀ᭲ጱଠ‫ޞ‬ ಭනҘ Ŏߺӻय़‫܄‬ጱࣈവࢫᴚᤒሿ ๋ս୑Ҙ
  • 21.चᏐහഝᕹᦇ 10% 90% "
  • 22.຤ٖ਻ᘸ‫ݳ‬ଫአ҅ӤᕚԧӞӻෛጱ࣮ፗ᷇᭲຃ቖ Ŏ ํग़੝ෛአಁḒེၨᥦฎ՗ᧆ᷇᭲ᬰ‫ف‬Ҙ Ŏ ฎ‫ވ‬ၨᥦᬦ຃ቖ᷇᭲ጱአಁํๅṛጱᔌ௔Ҙ Ŏ ՗ӧၨᥦ຃ቖ᷇᭲ጱአಁԆᥝၨᥦߺԶ᷇᭲Ҙ
  • 23.አಁ ‫ړ‬ᗭ ਫ෸ ኸਂ
  • 24.चᏐහഝᕹᦇ ࣁᕚහഝ‫ړ‬ຉ 10% 30% 70% 90% "
  • 25.Ŏ ໑ഝ຃ቖ᷇᭲ጱၨᥦᦕ୯҅ਧ๗ጱ೵യ ྯॠᅾᅩ᦯҅ଚ઀ᐏࣁԾߝӤ
  • 26.០ᲀവଠ൤ᔱս۸ አಁኮ‫؟‬ӻ௔۸വគ ᔜ‫ٵ‬ଠ‫୕֢ݍޞ‬
  • 27.cඔऌ౺‫׮‬थҦ cඔऌԩ৘ੀӱ c‫ࡹܒ‬ᆷѓุ༢ cᄎႏ‫ٳ‬༅ൌ࡬
  • 28.c0OF.FUSJD c1JSBUF.FUSJDTğ ""333Ć 2007 by Dave McClure 28
  • 29.2QH0HWULFńńᒫӞ‫ى‬Ძ೰ຽ Ŏತ‫ى๋ک‬ᲫጱӞӻ೰ຽ Ŏಘ઀‫ٌڊ‬՜೰ຽ Ŏձ఺೰ਧጱ෸ᳵ᯾҅᮷ํᮎԍӞӻ೰ຽ 29
  • 30.ኪࠟ *09 ౮Ի᷐   ᲀࠓ᷐‫ݐ‬ၾᦈ‫ܔ‬ᰂ᷐೏තᦈ‫ܔ‬ᰂ᷐ᭅᨵᦈ‫ܔ‬ᰂ᷐սణ‫ڭ‬ᰂ᷐ ၞᰁ ᫨۸ሲ ਮ‫ܔ‬հ Ⴠ᭲ ଠ‫ޞ‬ ŏ Ⴠ᭲ ࣈऒ ଙἻ ௔‫ڦ‬ ࠟߝ ߝᔄ ମᱻ ŏ
  • 31.‫ڠ‬ӱᴤྦྷ Ŏ093ᴤྦྷ Ŏीᳩᴤྦྷ Ŏ‫ݒ‬ሿᴤྦྷ 31
  • 32.093ᴤྦྷ Ŏ0LQLPXP9LDEOH3URGXFWғ๋ੜ‫ݢ‬አԾߝ Ŏਧ௔‫ړ‬ຉ 32
  • 33.ीᳩᴤྦྷ Ŏኸਂᴤྦྷғኸਂ‫ړ‬ຉ Ŏ୚គᴤྦྷғየྰᔮහየྰޮ๗҅136ҁ1HW3URPRWHU 6FRUH҂ 33
  • 34.‫ݒ‬ሿᴤྦྷ Ŏ/79ҁ/LIH7LPH9DOXH҂ Ŏ&$&ҁ&XVWRPHU$FTXLVLWLRQ&RVW҂ ŎჀ᭲‫ړ‬ຉғ‫ړ‬౮ྲ̵ֺፄ‫ޮڥ‬๗ Ŏ౮๜ 34
  • 35.ጯଶᎣ᭲ໜֺ‫ړ‬ຉ Ŏ ᦢᳯᰁ Ŏ ༄ᔱᰁ Ŏ ᇿᒈ,3හ Ŏ 6HVVLRQහ Ŏ ൉ᳯᰁ Ŏ ࢧᒼᰁ Ŏ ᦡᗝ๋֯ᒼໜ 35
  • 36.3LUDWH0HWULFV$$555 Ŏ೉ෛ Ŏ឴‫ݐ‬ҁ$FTXLVLWLRQ҂ Ŏᄶၚҁ$FWLYDWLRQ҂ Ŏ୚គҁ5HIHUUDO҂ Ŏኸਂҁ5HWHQWLRQ҂ Ŏ൉‫ى܋‬Ძᤈԅጱ᯿॔᷇ሲ Ŏ០තҁ5HYHQXH҂ Ŏ‫׏‬ᬰࠟӱ۸ 36
  • 37.
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  • 39.(SPXUI)BDLJOH ᄹӉ‫ޑ‬ग़  cԮ๤ႏཧᆺܱᇿႿႨ޼ࠆ౼ c(SPXUI)BDLJOHܱᇿႨ޼֥ᆜ۱ളଁᇛ௹ c๙‫ݖ‬Ӂ௖‫ࣉڿ‬đࠆ֤ሱᄹӉ cӈႨ֥ٚ‫م‬൞ഠ߶߄ૂุ‫ބ‬Ѩ‫׽‬ൔԮѬ 39
  • 40.(SPXUI)BDLJOHაඔऌ‫ٳ‬༅ cঘྍğ౻֡ሇ߄‫ٳ‬༅aႨ޼ඔa"#UFTUJOH c਽թğ਽թ‫ٳ‬༅aႨ޼‫ٳ‬ಕ cႏ൬ğࢌၞ‫ح‬a০೎ੱaႨ޼‫ٳ‬ಕ 40
  • 41.cඔऌ౺‫׮‬थҦ cඔऌԩ৘ੀӱ c‫ࡹܒ‬ᆷѓุ༢ cᄎႏ‫ٳ‬༅ൌ࡬
  • 42.   #FGPSF U "GUFS 1 V 2 3 P 4 / P
  • 43.    SEO/SEM Paid DSP U V U
  • 44.     5E *D@-E& 6 #E"%4#; • 3< A •  >1 A • 09 , A • ?=' A • 4B8 A • C$7 * A • ,) •  (, 34/ 09 .!4 2+: '
  • 45.    A / / B B
  • 46.神策分析，帮你实现数据驱动！