【T112018 智胜营销暨 Best Audience Buying 颁奖盛典】TalkingData电商人群洞察报告
2020-03-04 128浏览
- 1.TalkingData ——
- 2.*+, K D - "# T I A - - 5 "# 1 0 0 W& 4& / 6 M" M# M$ M' M( M) 23" &3" W& N G P P M& 1 0 / 23" 5 0 89 49 − 93" = P -
- 3.9.35 2017Q1-2018Q2 T T 2.2% 1.9% 1 -28 1.7% 7 Q a 2.7% 1.5% 2.5% 9.35 9.12 8.61 8.75 8.88 8.45 2017Q1 D 0T 0 2017Q2 , T 2017Q3 2017Q4 2018Q1 2018Q2
- 4.0T 8 a6 g 1 2018 , 6 , 8 gi 0T 2017 2 7 D 5 4 3.8 3 2.7 2 1 3.7 2.9 2.8 2.4 0.7 0.9 0 2017 6 2018 6
- 5., 1 , 0 2 8 D 6
- 6.D k TGI l D k 0 G1240 n G1300 60 i nl =l 80l TGI I 2 T0 0 TGI Tn a 99 i 101 124 77 g1 , * 68 130 / k n k nt
- 7.T 22 g 0 23 h 24h 1 2 21 3 20 = 1 2 D 4 19 5 18 6 17 7 n 16 8 15 9 14 i # 4 h ,/* t 0 T= a tn g k 13 11 12 T g n = l 8 = 10 6 g
- 8.a 6TGI 0 l 6TGI 6TGI 1 i 6gD, + k 2 n 8 t a T i 0
- 9.l TOP3 2 2 OTT OTT / *, l T 1 g = D TGI=167 0 D g 6 k TGI=173 TGI=132 TGI=133 TGI=113 TGI=129 8 a t i TGI=161 n TGI=146 TGI=131
- 10.8 T1 6 D = / TGI=144 TGI=135 TGI=129 TGI=161 TGI=122 TGI=129 D 6 *, D 80T 2 1 8 2
- 11.0 8 g k T i a 61 , 2 D l
- 12.a 8gi T a 8gi l l T l k l 160 120 80 TGI=102 TGI=54 TGI=144 40 n TGI=96 T i * / -0, 1 2 3 T k 9 i TGI=105 4D a 2 D 0 TGI=99 3 i 4 a i 4 n 2 3 96i =
- 13.l 8 TOP4 T TGI 8 D 0 k 2 l 8 108 107 104 a / / l 6 i / l *, 105 102 = 104 108 g 104 i 104 109 l 110 TGI 1 TGI l 8 103
- 14.8 g 200 170 140 110 80 *, 1 k g k i 1 0 t 2 a / D = g 6 l = n T 50
- 15.1 = a l /D TGI=125 TGI=117 TGI=116 *, TGI=137 i TGI=108 TGI=122 8 KTV T 8 1 TGI=120 k TGI=111 0 g TGI=105 2 TGI=105 1 TGI=118 6 TGI=105
- 16.
- 17.Best Audience Buying 6 1 21
