【T112018 智胜营销暨 Best Audience Buying 颁奖盛典】TalkingData汽车人群洞察报告

2020-03-04 170浏览

  • 1.TalkingData ——
  • 2.*+, T K "# T I jG T P - - 5 "# 1 0 0 W& 4& / 6 M" M# M$ M' M( M) 23" &3" W& / N - SA A M& / 1 0 / 5 0 89 49 − 23" 93" 4 / D -A = -
  • 3.1 2 6 2017Q1-2018Q2 1 0. 2 7 7 12.0% 15.06 14.46 14.20 14.07 13.93 13.80 % 10.0% 8.0% 6.0% 4.0% 2.33 2.20 2.02 2.76 2.58 2.49 2.0% 0.0% 2017Q1 2017Q2 0 2017Q3 2 D 2017Q4 2018Q1 2 2018Q2 D 6 0 182
  • 4.- - - - 19 1 - 2.4% 19-25 23.0% 26-35 49.3% 36-45 20.6% 54 9 46 0 4.7% D % 6 2 . 8
  • 5.iPhone
  • 6.0 0 0 0 0 1 1 1 0 0 1 n T % % 110 Dk2 1 100 % % 90 80 6 % g 8 l % % % i 0 a a a
  • 7.80.0% 76.4% 75.2% 115 72.1% 71.9% 68.2% 66.0% i 105 63.2% 62.8% 95 54.1% a 85 k 75 ga l D 2 i 1 a l g a D 1 8 0 T 8 0 8 0 6
  • 8.7 8 - 8 18.00% 22 16.00% 23 0 1 2 21 14.00% 3 20 12.00% 4 19 10.00% 5 18 8.00% 6.00% 6 17 4.00% 7 16 8 2.00% 15 0.00% 14 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 1 6 1 2 1 9 1 8 13 12 11 6 1 10 2 1 8 0 8
  • 9.40.0% TOP 8 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% 1 OPPO vivo D 0 628
  • 10.iPhone X iPhone 7 Plus 5.10% iPhone 7 Plus 5.76% iPhone 7 Plus 4.74% iPhone 6s 3.98% iPhone X 5.07% iPhone 6 3.90% iPhone 6 3.89% iPhone 6s 4.05% iPhone 6s 3.79% iPhone X 3.74% iPhone 6s plus 3.87% OPPO R9 3.57% iPhone 6s plus 3.73% iPhone 6 3.87% iPhone 6s plus 3.55% iPhone 7 3.37% iPhone 7 3.85% iPhone 7 3.30% OPPO R9 3.26% iPhone 6 plus 2.92% iPhone X 3.29% iPhone 6 plus 2.75% OPPO R9 2.90% iPhone 6 plus 2.75% iPhone 8 plus 1.87% iPhone 8 plus 2.12% OPPO R9s 2.05% OPPO R9s 1.83% OPPO R9s 1.77% iPhone 8 plus 1.72% 6 8 2 1 0
  • 11.D 100% 90% 80% 70% 60% vivo 50% 40% 30% 20% 10% 0% OPPO 0 0 0 8 0 10001 1000-1999 0 2000-3999 2 8 0 4000 1 6
  • 12.
  • 13.Best Audience Buying