2019FBIC The Constant Transformation and Innovation of Dairy Snacks 恒天然NZMP
2020-03-01 180浏览
- 1.The Constant Transformation and Innovation of Dairy Snacks Erika Galvez Mukta Batra April 11, 2019 Confidential to Fonterra Co-operative Group
- 2.Busy and fast paced lifestyles mean Chinese consumers are skipping meals At least 3 times a week 32% skip breakfast 30% skip lunch 32% skip dinner Confidential to Fonterra Co-operative GroupSource:FMCG Gurus 2016, 2017 2
- 3.Other consumers that are not skipping meals are also snacking 56% of Chinese consumers enjoy snacking between meals Confidential to Fonterra Co-operative GroupSource:Globaldata, consumer survey Q3,2018 3
- 4.Snacking has become an established meal occasion in its own right US$ 53Bn estimate retail value of snacking category in China in 2018, +5.1% CAGR (2018-23) Confidential to Fonterra Co-operative GroupSource:Euromonitor 4
- 5.The top five preferred snacks in China are Which of the following do you typically snack on? (China) 65% 64% 64% 63% 63% 63% 62% 62% 61% 60% 59% 59% 58% 57% 56% Biscuits/cookies Confidential to Fonterra Co-operative Group ChocolateSource:Globaldata, consumer survey Q3,2018 Yogurt Nuts Fruit/veg 5
- 6.Dairy is perfectly placed to continue evolving as a snack Snackification dominates The focus of snacking efforts is now shifting to the underdeveloped cheese market. Confidential to Fonterra Co-operative GroupSource:New Nutrition Business. 8 Key Trends in Dairy Nutrition 2019 Snackification is very limited 6
- 7.Snacks need to meet different consumer needs FILL FUEL NOURISH DELIGHT To fill me up and satiate my hunger until my next meal To help keep me going mentally and physically To set me up with something healthy and nutritious To indulge and revel in special momentsSource:'>Source:
