2019FBIC International Dairy Giants How to Accelerate Innovation Through Diversification Kelly Duffin

2020-03-01 1869浏览

  • 1.INTERNATIONAL DAIRY GIANTS How to Accelerate Innovation Through Diversification Food Innovation Design LLC
  • 2.Defining your business Consumer Packaging Food Innovation Design LLC Product Go to market strategies 2 Format Partnerships
  • 3.HOW DO YOU DEFINE YOUR COMPANY Are you…… Or should you be A Natural cheese company A cheese company A Yogurt company A Snacking company A Dairy company A Beverage company Or An Ingredient company Or A Food Beverage company Food Innovation Design LLC 3
  • 4.EXAMPLE - BEVERAGE (PRODUCT) Enjoyment Wake Me UP 19% Refreshment Plus 38% Hot Coffe Iced Coffe Iced Coffe Iced Tea Diet CSDs Energy Drinks Iced Tea Regular CSDs Hot Coffe Frozen Slush Kid PSDs Fruit Drinks Liquor Wine Milk Shake Beer Energy Drinks Diet CSDs Regular CSds Adult PSDs Relax 12% Hot Tea Hot Chocolate Sport Drinks Wholesome 22% Functional Orange Juice Flavored Milk Soy Nutr Suppl Milk Meal Rapl Veg Juice Fruit Drinks Smoothies AO 100% Juice Yogurt Drinks Plain water Flavored Water Sparkling Water Sport Drinks All Day Replenish Fluids 9% AM Food Innovation Design LLC PM 4
  • 5.DIVERSIFICATION – PRODUCT…. HOW DO WE?? Needstate (wholesome) Needstate (Refreshing) Needstate (Wake me up) Needstate (Relaxing) Milk X Carbonate “Bubble Milk” Caffeinate “Go go Milk” Melatonin “Nite nite milk” Yogurt X Ice Cream Sour Cream Cheese Food Innovation Design LLC X X 5
  • 6.YOU NEED A HOLISTIC APPROACH COMBINING DECOMMODITIZING WITH DIVERSIFICATION TO WIN From Food Innovation Design LLC To 6
  • 7.DIVERSIFICATION - FORMATS Milk Fluid Spoonable Snackable Powdered X Cups? Chew? ? X Huge Business for mac cheese? Chew? For smoothies make at home ? Cheese Sauce? Yogurt Drinkable? Food Innovation Design LLC X 7
  • 8.DIVERSIFICATION - PACKAGING Family Small Household Milk Yogurt Food Innovation Design LLC 8 Single Serve
  • 9.DIVERSIFICATION - PARTNERING Coffee brands/companies Food Innovation Design LLC Cookie brands Cereal 9 Pizza
  • 10.USING A PORTFOLIO APPROACH, YOU CAN MANAGE RISK AND REWARD New Breakthrough Innovation Ad jac e Capabilities Existing nc ie Line extension Existing Food Innovation Design LLC s Markets 10 New