cxo f03 business executive fundamentals how to beat the mbas at their own game finalpptx

2020-03-01 59浏览

  • 1.#RSAC SESSIONID:CXO-F03 BUSINESS EXECUTIVEFUNDAMENTALS:HOW TO BEAT THE MBAS AT THEIR OWN GAME Amjed Saffarini Jung Lee Chief ExecuAve Officer CyberVista @amjedsaffarini Head of CerAficaAon Programs CyberVista @CyberVistaEd
  • 2.Agenda #RSAC Understanding your investors Aligning to your management teamIden:fyingother stakeholders Building your InfoSecprac:ceto align with the business 2
  • 3.Today’s Goals #RSAC Understand Public Market Dynamics How these dynamics drive business leaders and MBAs How to best apply what you learned today for you and yourorganiza:on3
  • 4.Understanding Public Market Dynamics #RSAC • Stock Market • Owners of the Company / Investors • Role of Analysts NextSteps:• • Look up the owners of your company (Yahoo Finance or SEC.gov) Understand the make up of your investors 4
  • 5.UnderstandingRoles:CEO/ Members of the Board #RSAC Number 1 Responsibility Decision Makers Communicators Concerns • Similarity to you 5 Growth and Margins • Peers
  • 6.Ra:osandMul:ples#RSAC • What are RaAos or MulAples? • The factors that drive stock price • •Resources:ValuaAon Why do compeAAon and comparables ma]er •Inves:pedia.com:Wikipedia of investment NextSteps:• Review yourcompe:torlist (Yahoo Finance or company’s annual report(10K)) 6
  • 7.Growth (and Repeatability) #RSAC • Stock Price/Investment • Priced based on the future performance • Repeatability • Things that drive P/E (Not all the earnings are the same) o Earnings Quality o Gross Margin o Profit Margin NextSteps:If you can’t pull data for your company, look at your compeAtorsTerminology:• P/E:price earning • Gross Margin (GR): gross profit / revenue • ProfitMargin:profit / revenue 7
  • 8.Understanding the Financial Statement #RSAC • Revenue • Gross Profit • • Net Profit • • Revenue-COGS Revenue-All Costs NextSteps:What area does your cybersecurity budget fall under? Net Profit Margin • Net Profit/RevenueTerminology:• Gross profit:revenue - COGS •COGS:cost of gecng revenue 8
  • 9.How to use what you learned? #RSAC • Find out how investors see your company • Understand what metrics investors are looking for in your company • • IdenAfy, adopt and align metrics • QualitaAve metrics • Understand your peer's metrics Understand their lingo 9 NextSteps:•Iden:fycompany’sgoals:• Growth • Margin-focused • Revenue-focused • Align your cybersecurity program metrics with company metrics
  • 10.#RSAC SESSIONID:'>ID: