新新新【T112018 智胜营销暨 Best Audience Buying 颁奖盛典】智胜营销 畅谈数之智与智之能 1537250952792
2020-03-01 86浏览
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- 2.TD UGC App Wifi
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- 6.1.0: • 1 2App:• • • • • ( )
- 7.1.0: • 58 • 2 App
- 8.2.0:
- 9.2.0:
- 10.2.0:
- 11.2.0 1.0 Precision 0.8 0.6 0.4 0.2 0.0 0.0 0.2 0.4 Recall 0.6 0.8 1.0
- 12.16% 48% 160% 90% 80% 70%
- 13.2.0 App
- 14.2.0Okii:K1Okii:K2
- 15.1.0 Domain Knowledge) • • • •
- 16.2.0 • • • •
- 17.2.0 • • Tracking
- 18.Know when Know who Know what
- 19.Know who
- 20.Know who
- 21.
- 22.47% 55% ? 50%
- 23.VS
- 24.
- 25.
- 26.Know when
- 27.Know when
- 28.Know what (Action to take)
- 29.Who+When + (Action)
- 30.Action CTR
- 31.
- 32.
- 33.(Tracking)+ (DashBoard)
- 34.(Feedback)+ (Adjustment)
- 35.THANKS
