GrowingIO 增长公开课第 3 期 单艺

2020-02-27 197浏览

  • 1.How Much Are Your Customers Worth?
  • 2.“All Men Are Created Equal”
  • 3.Not All Customers Are Created Equal
  • 4.RFM
  • 5.Customer Lifetime Value • • ! X CLV LTV • • 2000
  • 6.CLV • • • • • •
  • 7.5% CLV
  • 8.
  • 9.CLV • • • • • …
  • 10.CLV = AOV * APY * MarginAOV:Average Order ValueAPY:Average Purchase per Year
  • 11.ARPA:Average Revenue Per Accountc:churn rate
  • 12.
  • 13.
  • 14.Survival/Hazard Functions
  • 15.!
  • 16.Cox Regression Analysis
  • 17.Estimation of Survival Function •Parametric:• • • • MLE with assumed distributions of survival time Non-Parametric:• Kaplan-Meier • Nelson-Aalen Semi-Parametric:• Cox Model • Aalen Model PythonPackage:lifelines, lifetimes
  • 18.• V(t) • • •
  • 19.CLV ...
  • 20.Thank you GrowingIO