Create your social eCommerce strategy with Xiaohongshu

2020-02-27 155浏览

  • 1.Create your social eCommerce strategy with Xiaohongshu Your insider into China market COPYRIGHT@DOUBLEVCONSULTING
  • 2.ABOUT US COPYRIGHT@DOUBLEVCONSULTING
  • 3.Our Areas ✓ Specalized in Little Red Book/ RED/ XIAOHONGSHU ✓ Brand Consultation & competitor analysis ✓ eCommerce Shop Setup & Operation ✓ SEO, KOL Marketing ✓ Branding with Official brand account setup & operation ✓ Logistics & cross border payment support COPYRIGHT@DOUBLEVCONSULTING
  • 4.What is Xiaohongshu? COPYRIGHT@DOUBLEVCONSULTING
  • 5.What is Xiaohongshu? • Also known as RED/ Littleredbook • One of the very few ones jointly invested by Tencent & Alibaba • 100 million users, 4 million daily active users • 88% are female, 65% age under 30 • Highly community and content driven • Successfully created and built up the “RED” Style (种草，小红薯，606) • Integration of Social media + eCommerce + Branding Rank No. 1 in Social eCommerce App COPYRIGHT@DOUBLEVCONSULTING
  • 6.Who are the users? HIGH QUALITY USERS 3rd Tier 17% Others Super 1st 7% Tier 13% High Higher Middle Middle 2nd Tier 19% 1st Tier 44% Lower Middle Low 8.29% 2.79% 29.38% 23.05% 36.49% RED Users by City Tiers RED Users by Purchasing Power COPYRIGHT@DOUBLEVCONSULTING
  • 7.Insidertips:Men’soutfit:176K posts  Largestcategories:Beauty, skin care, cosmetics, baby & maternity, health care supplement, fashion Upcoming:Travelling, men products related  Strengthening social toecommerce:Spread your brand and product over the platform, create your good contentCosmetics:3.7m posts Featuredposts:Small KOLs COPYRIGHT@DOUBLEVCONSULTING
  • 8.How to create your social eCommerce strategy? COPYRIGHT@DOUBLEVCONSULTING
  • 9.1. Build your presence in the user community • Started being purely an online community to allow users share good things in their daily life. With a strong user base, Little Red Book developed it’s ecommerce stream =>>User sharing is the core value • Users do not always visit the platform with a specific purpose, but they will be driven by what people recommend on the platform =>>Highly content driven platform COPYRIGHT@DOUBLEVCONSULTING
  • 10.Examples COPYRIGHT@DOUBLEVCONSULTING Create buzz about your brand and product using the unique RED keywords & style (种 草、小红薯、安利、c 位出道、pick…..)
  • 11.2. Link up your shop with social – Official Brand Account • Serves as the mini website and official communication channel with users • Strengthen brand credibility by using the official account to comment on user post & interact with other users • Deliver official brand messages (on the brand, products, promotion etc) • To be linked to your online shop COPYRIGHT@DOUBLEVCONSULTING
  • 12.Online shop • Supports cross borderecommerce:Overseas business registration, bank account and trade mark to open the shop • Supports overseas payment settlement withSellers:Receive HKD, RMB or USD with HK or overseas bank acocunt • Supports cross borderlogistics:Warehouse in Hong Kong, Europe, Australia, U.S.A, total 7 warehouses. Supports logistics from overseas to last mile delivery in China right to the customers’ hands COPYRIGHT@DOUBLEVCONSULTING
  • 13.Insidertips:KOL (influencer) & content Visitors % Purchase % Community posts Search Shop By category COPYRIGHT@DOUBLEVCONSULTING
  • 14.Dyson Airwrap
  • 15.Introducing Antoine Bunel 安闹闹 K O L influencer French Chef Multilingual Host COPYRIGHT@DOUBLEVCONSULTING Super Dad
  • 16.3 Douyin 5 0 k fans 46 million Total Views 15 million Top Video 2 million Total Likes 1 4 0 k Yi Z h i B o fans 30 million Total Views 100k Avg Views 1 3 0 k Weibo fans Top Live stream 3.6m audience COPYRIGHT@DOUBLEVCONSULTING
  • 17.TOP 100 influencer in China Specialised in the Chinese market for Western brands and culture Our team and KOL Antoine Bunelprovide:－Creative marketing strategy andexecution －Short videos, live stream,articles －Social mediamarketing －Vast resources & network ➢Areas:F&B, Child/ parent, Travel, Men’s grooming, Fashion, Lifestyle ➢Channels:Weibo, Douyin, YiZhiBo, Little Red Book (exclusive) ➢ Offlineevents:Guest, Host COPYRIGHT@DOUBLEVCONSULTING
  • 18.Stay tuned! Double V complete guideline on Xiaohongshu, launching in Dec 2018Email:Elaine.wong@doublevconsulting.comTel:+852 3575 0899 (Hong Kong)Website:doublevconsulting.comLinkedin:Double V. ConsultingWeChat:elainew_ew WeChat Your insider into China market Linkedin COPYRIGHT@DOUBLEVCONSULTING